Baby Carrier Company Debuts San Diego Zoo Centennial Design

Tula's Roar! edition boasts the lion logo of the San Diego Zoo’s 100th birthday


A San Diego-based company that makes popular baby carriers has pounced on a new, timely design: a carrier that commemorates the centennial of the San Diego Zoo.

In collaboration with San Diego Zoo Global, TULA Baby Carriers has released the exclusive Roar! carrier emblazoned with a colorful lion and its flowing mane – the official logo that celebrates the zoo’s milestone 100th birthday.

The soft structure carrier is made with light gray canvas and the vibrant lion design is embroidered onto the central body panel. The carrier’s hip belt includes the year the San Diego Zoo was founded – 1916 – as well as the 2016 centennial year.

According to the Tula website, the ergonomic M-position carrier can be used in both front and back positions for babies 15 to 45 pounds. Babies weighing seven to 15 pounds can use the carrier with a Tula Infant Insert. A toddler-sized version of the carrier fits little ones between 25 and 60 pounds. It comes with a removable hood, a large front pocket on the hip belt, extra padding for both parent and baby and adjustable straps.

The Roar! carrier is available online ($189 for the baby size; $199 for the toddler size) or at select retail locations across San Diego County. Tula says 10 percent of proceeds from online purchases of the product will be given to the San Diego Zoo Global Wildlife Conservancy, up to $10,000, which provides support for wildlife conservation efforts at the zoo, Safari Park and the San Diego Zoo Institute for Conservation Research.

Tula says the Roar carrier is a limited edition product but should be available through at least the end of summer.

Tula was founded in 2009 by San Diego resident and mother of three, Ula Tuszewicka and her husband, Mike Pham. The couple and their children are longtime San Diego Zoo members and – like many zoo visitors with little ones – often wear their babies on their visits.

“The Tula community across the world shares our passion for the experiences zoos offer to our families. In fact, we have a local Tula Love group that visits the San Diego Zoo regularly!” said Tuszewicka in a press release.

As a tribute to customers who wear their babies to the zoo, the company has declared May 21 “Tula at the Zoo” day, encouraging families around the world to visit their local zoo and share snapshots of themselves wearing their babies.

Those visiting the San Diego Zoo that day can test out the Roar! carrier with reps from the company and can enter to win the product, plus future admission for four to the zoo.

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