The bright colors, the bright voices, the prizes, the pizza.
The games, the game tickets.
Some people can't get enough of that purple-shirted mouse house, no matter how many birthday parties they go to, and if they happen to live in San Diego, they're in luck.
The Irving, Texas-based "global family entertainment fun center" company said in a news release issued on Leap Day that it was wading into the field of membership programs with a pilot program in San Diego, expecting to roll it out in other markets later in 2024.
Get San Diego local news, weather forecasts, sports and lifestyle stories to your inbox. Sign up for NBC San Diego newsletters.
Interested families will be able to sign up for gold, silver and bronze tiers (can platinum be far behind, really?), with monthly rewards breaking out this way:
Gold, $29.99 a month
- 300 Play Points
- 1,000 e-tickets
- 50% discount on food, drink and extra Play Points on every visit
Silver, $11.99 a month
- 115 Play Points
- 300 e-tickets
- 30% discount on food, drink and extra Play Points on every visit
Bronze, $7.99 a month
- 70 Play Points
- 200 e-tickets
- 20% discount on food, drink and extra Play Points on every visit
The marketing types at Chuck E. also said they're doing renovations at locations in San Diego, L.A., San Francisco and Fresno, and that visitors will notice new games and technology upgrades, some of which will be a relief to our post-COVID selves, including touchless payment and e-tickets instead of tokens.
Local
Need more? How about these new-to-2024 extras headed our way?: "a fully immersive dance-along and concert with music, lights and an interactive dance floor, plus new Chuck E. Cheese Trampoline Zones that allow kids up to 52 inhces tall to bounce in a safe, enclosed environment."
BTW, did you know the Chuck E. Cheese chain was founded by the guy who founded Atari. Life's a game, my friend.
