advertising

The overall ad sector is booming, so the IDFA changes will probably get lost in the noise but could be more noticeable in Q3.

The pandemic caused an immediate pullback in ad budgets in 2020, with certain areas like travel remaining slow throughout the year.

TCS has also become the new title sponsor of the London Marathon.

Microsoft’s ad, part of a campaign called “Ticket to Tokyo,” will premiere during Friday’s opening ceremonies broadcast.

A partisan ad war has erupted in West Virginia as both sides are trying to pressure Joe Manchin over elements of his party’s agenda.

Direct Chinese investment into foreign media companies has proved effective at silencing criticism of China’s government, write Paul Wolfowitz and Bill Drexel.

When a Lululemon skort went viral across TikTok earlier this summer, 16-year-old Kylie knew she had to get her hands on it.

“The vision that we have for the internet is to preserve the quid pro quo of the internet where you see relevant ads in exchange for free content,” CEO Jeff Green said.

Ad tech company Integral Ad Science began trading on Wednesday under the ticker “IAS.”

Taboola sees its opportunity in the tens of billions of dollars spent on sites outside of the “walled gardens” of Google or Facebook. 

Teneo was founded by a former aide to ex-President Bill Clinton. Declan Kelly was an envoy to Northern Ireland under Secretary of State Hillary Clinton.

The deal is a global partnership and will provide Crypto.com a brand presence in Formula 1’s Sprint series.

Juul Labs has agreed to pay North Carolina $40 million and change its business practices in the state.

Google is giving the advertising industry more time to plan for more privacy-conscious targeted ads by extending a timeline to remove third-party cookies.

BuzzFeed will be the first significant digital media company to go public in what may or may not become a wave of SPACs.

Innovid runs a software platform that helps advertisers create, deliver and measure ads on streaming video services and internet-connected TV platforms.

NBC Sports said the final round of the 121st U.S. Open peaked at roughly 8.9 million viewers and was the most watched golf event since 2018.

Billionaire Anthony Wood explains why he has always been dismissive of interactive television and why he has stopped reading business book.

Brands signal support for the LGBTQ+ community during Pride month, but experts say that true support has to come from more than just social media posts. 

Brand films are picking up steam as consumers increasingly are finding ways of avoiding commercials.