If you live in the city of San Diego, you may have seen an ad on Monday for a survey, asking you to rate the San Diego Police Department.
It's a part of a new initiative by local leaders to gauge trust and sentiment toward police and whether people feel safe in their neighborhoods.
It's the first in a planned series of public surveys designed to gauge local citizens' levels of trust in the police and general attitudes toward public-safety issues.
Sign up for our Breaking news newsletter to get the most urgent news stories in your inbox.
Get San Diego local news, weather forecasts, sports and lifestyle stories to your inbox. Sign up for NBC San Diego newsletters.
The civic opinion-gathering effort will take place via a partnership between the San Diego Police Department and Zencity, a global technology company that seeks to redefine community engagement to help build better local governments, according to city officials.
Locals taking part in the effort will respond to three questions to create scores measuring their level of trust in police and how safe they feel in their community. Zencity will then generate monthly scores representing the average response among residents of various neighborhoods, weighted to match the areas' unique demographics, according to city officials.
Mayor Todd Gloria called the program "a great step toward really understanding the needs and concerns of our residents to make the best decisions for the future of public safety in our city."
Starting this week, surveys translated into seven languages will begin to appear to San Diegans through digital ads in various online sites, such as news web pages, social media platforms, blogs and apps. Participants' responses will help analysts measure the levels of trust that people have in their communities, while also identifying key concerns that residents want the police to address.
In under five minutes, San Diegans can let the police department and city leaders know how they feel about various law enforcement-related topics. Questions will include:
- When it comes to the threat of crime, how safe do you feel in your neighborhood?
- How much do you agree with this statement: The police in my neighborhood treat local residents with respect?
- How much do you agree with this statement: The police in my neighborhood listen to and take into account the concerns of local residents?
- What is the No. 1 issue or problem on your block or in your neighborhood that you would like the police to deal with?
The surveys — which will not gather or track names or other personal data of respondents — are expected to typically gather 1,000 responses from San Diegans each month, across all divisions of the San Diego Police Department.
Once an ample sampling of responses has been received, SDPD will work with Zencity to create public "dashboards," which are expected to resemble those created in Seattle, reflecting the sentiments expressed by residents on the SDPD's website.
"This vehicle, this dashboard, is a more proactive way in which the police department is reaching out to hear everyone's voice, regardless of whether or not they were stopped by police," said Norma Sandoval, San Diego Citizens Advisory Board on Police/Community Relations chair. "So, I think that this is one vehicle that the community has been looking for to be able to communicate directly how they feel."
In addition to an ongoing general survey, the SDPD's partnership with Zencity includes the ability to develop two customized questionnaires per year. The department will be able to utilize the feature to gauge public sentiment on policy or other public-safety initiatives being explored in San Diego.
Zencity's scores will reflect the diversity of San Diego's neighborhoods, incorporating voices from every segment of the community, according to city officials. To do so, the company sets response targets based on U.S. Census data on the districts and areas measured.
Survey responses will be strictly anonymous, unless a respondent chooses to share an email address for follow-up purposes, in which case the participants' sentiments will be kept confidential.