We are days away from one of the busiest shopping days of the year, but Black Friday discounts are not only enticing local customers. They're also drawing in business from across the border.
With San Ysidro's proximity to the border, Las Americas Premium Outlets is a Black Friday hot spot for many Mexican nationals, mainly from Tijuana.
For the past 5 years the general manager tells us their Black Friday midnight madness continues to grow.
One customer we spoke with told us that she and her husband planned their vacation here from Mexicali just so they can take advantage of Friday's sales.
According to Jason Wells with the San Ysidro Chamber of Commerce, Black Friday sales usually indicate how business in San Ysidro will be for the remainder of the year.
He says about 30% of their business is generated from the holiday season.
"Our numbers have been climbing both in sales and border crossings they've been steadily climbing so our businesses are really expecting this season to be not just a kick off for the year but hopefully a kick off of the economy coming back up,” said Wells.
In the past, Las Americas was one of the first places in San Diego County to open its doors at midnight. This year it plans to open all of its anchor stores like Neiman Marcus and Nike at 9 p.m. on Thanksgiving. The remainder of its stores will open at midnight on Friday.