Don Dimon sits in a 100-year-old barber chair in San Diego's Little Italy for an old fashioin haircut and a shave.
"I used to go to a regular salon," said Dimon. "You really didn't see barber shops."
But that is changing for many men as a growing number of new barbershops are opening up in San Diego.
Boris Zavurov is a fifth generation barber and said a younger group of people are coming to his shop.
"Styles are changing," said Zavurov. "Hair cuts are changing and going back to more old fashion styles."
Some of his new customers once went to the barbershop with their father or grandfather but then with longer hairstyles, stopped going to the neighborhood barber in favor of a hair stylist.
But new trends are working in favor of the barbershop.
Local
Felipe Becerra with Lefty's Barbershop in Pacific Beach said his shop with five barbers is nearly always busy.
"Definitely the nice clean cut is in right now," said Becerra.
But it's not just haircuts that keep barbers busy. More men are coming in for a straight edge shave.
"It's a treat," said Zavurov. "Obviously they can shave at home themselves, but it's more of a luxury."
After his haircut, Dimon had a warm towel placed on his face, followed by a massage of shaving oil then another hot towel. After that his beard was covered with shaving cream and Zavurov started shaving him with the straight razor.
"It's great, it's relaxing," said Dimon. "I sometimes fall asleep and end up looking like a movie star at the end."
But a shave isn't cheap. At Vince's Barbershop in Little Italy, that shave can cost $45. It's $16 at Lefty's.
Barbers say a good shave also takes time, not something you want to rush.
