MENLO PARK, CA - APRIL 04: Facebook CEO Mark Zuckerberg speaks during an event at Facebook headquarters on April 4, 2013 in Menlo Park, California. Zuckerberg announced a new product for Android called Facebook Home. (Photo by Justin Sullivan/Getty Images)
The price for the new smartphone with Facebook Home has dropped $99 to only 99 cents.
It's been a month since Facebook unveiled the new HTC First with Facebook Home and some are saying it's not a good sign that the "Facebook phone" has been subject to price-slashing, according to Mashable. The smartphone was selling for $99.99 last month with a two-year contract with AT&T. Now the price is down to 99 cents.
To illustrate the point further, AT&T is showing
the HTC First sticker price of $350.99 and displaying the 99.7 percent discount.
Critics are saying that this means the Facebook Home phone is a failure because Apple and Android smartphones are typically discounted only when new versions come onto the market, usually over a year. However, turning it into a 99-cent throwaway phone is a bit unusual and has Mashable making references to the doomed Microsoft Kin. While HTC or AT&T weren't saying whether sales were anemic, almost anyone with a recent Android phone can download Facebook Home for free rather than buy the HTC First.
We're not so sure the Facebook Home phone was a failure because it's a great price for a decent 4G phone, provided you looooove Facebook -- because you won't be able to escape it on this phone. (Facebook is now promoting the deal it calls a "good move by AT&T.") The price-slashing could also mean a more renewed interest in the phone from those who previously wouldn't have considered the purchase, and consumers always love a good buy.