Facebook and Foursquare are bringing location-sharing to the mainstream but most people are comfortable sharing their exact location only with a few close friends.
Neer, a San Diego-based Qualcomm-backed startup, makes a mobile application that helps those who want to be less public but still keep loved ones informed.
The application essentially creates an inner circle.
“It’s the people that sharing location doesn’t seem weird anymore it’s just a natural part of our everyday conversation,” said creator Ian Heidt.
You can set home, work, etc and by using the program share where you are with family and friends.
“It’s up to you. You can share as few places as you want,” he said.
Heidt said his family uses the program including his father-in-law.
“He wants to know when it’s a good time to call,” he said. “So he can look at Neer, see if we are in and at home and then gives us a call.”
The company is part of Qualcomm’s incubator program. The project targets consumers directly – a first for the telecommunications giant, according to NBCSanDiego contributor and Mashable associate editor Jennifer Van Grove.
The program is available for Android devices.