by Will Brinson
When I think of Buffalo, or the Bills, Labatt beer does not come immediately to mind. I really only start thinking about said beverage when I use my time machine to gaze forward to 2011 and take in another win for the Toronto Bills. Now that team should be serving the frosty Canadian brew at their games.
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However, Labatt USA is apparently headquarted in Buffalo and the company has sponsored the team since 2004. Which, I suppose, explains why they're the primary sponsor for the team's 50th anniversary.
As part of a recent two-year extension of its Bills sponsorship, the brewer will use a forthcoming 50th anniversary commemorative logo on packaging for its Blue and Labatt Light brands in New York. Labatt, a Bills sponsor since 2004, will also participate in the anniversary happenings. Labatt USA is headquartered in Buffalo though the business is up for sale as part of InBev's acquisition of Anheuser-Busch last year.
Be that as it may, though, Labatt still seems like a curious frontrunner for a team that is purportedly spurning its fanbase for the glories of the great Canadian north. Bills supporters are understandably concerned that the team could be relocating to Toronto, and frankly, this probably can't do much to assuage those fears, especially considering Anheuser's international sale.
The Buffalo Bills Decide to Have a Canadian Beer Sponsor Their 50th Anniversary originally appeared on NFL FanHouse on Tue, 13 Jan 2009 01:15:00 EST . Please see our terms for use of feeds.