'Ikea' Reveals How to Pronounce 'Ikea' - NBC 7 San Diego
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'Ikea' Reveals How to Pronounce 'Ikea'

Americans have been mispronouncing the Swedish furniture store's name, "Today" discovered



    Americans have been pronouncing the name of the Swedish furniture store Ikea all wrong, "Today" found out.

    Instead of emphasizing the the first letter and saying "eye-kee-ah," the way the word was intended to be pronounced is apparently "ee-kay-uh."

    An Ikea representative confirmed to "Today" that Americans, in fact, say the Swedish store's name differently from its actual pronunciation.