A day after Donald Trump took to Twitter in the middle of the night to shame a former beauty pageant winner and criticize Hillary Clinton, his rival’s team fired back with its own tweet storm in the wee hours of Saturday morning.
“It's 3:20am. As good a time as any to tweet about national service,” began a series of messages tweeted from Clinton's verified account.
The five-part series makes no mention of Trump and instead encourages followers to answer the call to public service and “lift each other up," — a positive message at glaring odds with her rival's comments the previous night.
Early Friday, Trump launched a social media tirade against the 1996 Miss Universe winner Alicia Machado and accused Clinton's team of helping her get U.S. citizenship.
“Did Crooked Hillary help disgusting (check out sex tape and past) Alicia M become a U.S. citizen so she could use her in the debate?" read one tweet Trump posted on his account at 5:30 a.m.
Trump ignored questions from reporters about the tweets as he campaigned in Michigan. But he wrote on Twitter Friday afternoon that his pre-dawn tweeting was a sign that "I will be there, awake, to answer the call."
Clinton retorted in a tweet of her own saying the episode was "unhinged. Even for Trump."
She elaborated at a campaign event in Florida Friday, where she questioned "who gets up at 3 o'clock in the morning to engage in a Twitter attack against a former Miss Universe?"
"I mean he hurled as many insults as he could. Really, why does he do things like that?"
She said the actions proved "yet again that he is temperamentally unfit to be president and commander in chief."
"I have said it before and I have said it again," Clinton added. "A man who can be provoked by a tweet should not be anywhere near the nuclear codes."
Earlier, Machado took to her Facebook page to say Trump's tweets were part of a pattern of "demoralizing women."
"These attacks are cheap lies with bad intentions," Machado said. (See a translation of her full post here).
But Trump appeared undaunted, even as his broadside against Machado ricocheted across the campaign, and Democrats seized it as to criticize him all the more.
His campaign described the hullabaloo as the consequence of collusion between biased news outlets and Clinton's campaign.
"This is the single biggest coordinated media attack in history," said Trump campaign spokeswoman Jessica Ditto.
Machado, the Venezuela-born actress, has been center stage in the campaign since Clinton noted in Monday's debate that Trump had mocked her publicly for gaining weight after she won Miss Universe, a pageant then owned by the businessman. Clilnton brought up that Machado said Trump called the woman "Miss Piggy" and "Miss Housekeeping." If that was a trap laid by Clinton, the irrepressible Trump dug himself deeper the next day by saying Machado's "massive" weight gain had been "a real problem."
His latest taunt appeared to refer to footage from a Spanish reality show in 2005 in which Machado was a contestant and appeared on camera in bed with a male contestant. The images are grainy and do not include nudity, though Machado later acknowledged in the Hispanic media that she was having sex in the video. NBC News has not verified its authenticity.
Clinton's campaign has released videos featuring Machado and has arranged for reporters to interview her in an effort to use Trump's comments against him just as early voting in critical states gets underway. Her spokesman said she called Machado Friday to thank her for her courage.
Clinton, in her response to Trump on Twitter, tied his broadside against Machado to his previous attacks on Rosie O'Donnell and Kim Kardashian about their looks.
"When something gets under Donald's thin skin, he lashes out and can't let go," Clinton said. "This is dangerous for a president."
Shaming Machado over intimate details from her past could be particularly risky as Trump tries to win over more female voters, many of whom are turned away by such personal attacks. It also risks calling further attention to the thrice-married Trump's own history with women.
Clinton's campaign has highlighted Machado's status as a new American and her plans to cast her first vote for Clinton. But Clinton spokeswoman Jennifer Palmieri said Clinton did not help Machado get U.S. citizenship.
The flurry on Twitter began shortly after 3 a.m. on the East Coast when Trump complained about stories about his campaign based on anonymous sources and told his supporters not to believe them.
"There are no sources, they are just made up lies!" he wrote.
Trump has repeatedly gotten himself in trouble with his late-night and early-morning tweets, which appear to be written by the candidate himself. Trump has, at various points during his campaign, toned down the content, but rarely for long.
His Republican allies have implored him to stick to attacks on Clinton over her family foundation, her emails or her long history as a political insider, critiques that fall further out of view whenever he sparks a new controversy.
Even some of Trump's most vocal allies seemed at a loss for words at the candidate's latest actions.
"He's being Trump. I don't have any comment beyond that," said former House Speaker Newt Gingrich, a top supporter. Generally chatty and occasionally critical of Trump, Gingrich said tersely that Trump sometimes does "strange things," but that Clinton lies. "I'll let you decide which is worse for America."
But Trump's inner circle followed his lead by refusing to concede any missteps. Trump didn't mention the tweets Friday evening as he rallied supporters in Michigan.
The vendetta against Machado adds fuel to a burgeoning debate in America about putting down women over the perception of promiscuity. Women's advocates have said the phenomenon, which takes place largely online, holds women to a different standard because men are often praised for having multiple partners.
A day earlier, as Trump tried to bounce back from his widely panned debate performance, he warned voters that a Clinton victory would bring her husband's sex scandal back to the White House. The fresh rehash of the 1990s Monica Lewisnky scandal came despite Trump's insistence that he's been courageously restrained by not bringing it up.