San Diego

Retailers across the country are keeping a closer eye on self-checkout kiosks

NBC Universal, Inc.

Next time you’re hoping for a quick trip to the store, you may want to pack some patience.

That’s because retail and grocery stores across the nation are revising their self-checkout strategies. For example, at a San Diego Walmart, all self-checkout kiosks are now individually supervised by a clerk.

β€œIt's sort of redundant,” said Nancy, a Walmart shopper. β€œYou have someone doing the checkout when it's supposed to be self-checkout.”

Employees told us the changes were meant to curb theft, but Walmart says any changes to their self-check operations were in an attempt to provide customers with a better shopping experience.

Research from University of San Diego Professor Farhana Nusrat shows customers aren’t too happy with the technology.

β€œThere are two things that made them less satisfied with self-checkout: the first one was how much effort they had to put in during the scanning and banning process,” said Nusrat, assistant professor with the Department of Marketing. β€œAnd another thing that a lot of the participants highlighted was how they feel like the machines are kind of taking over human jobs.”

Retail customers we spoke to reinforced the findings

β€œI just rather have someone else do it and then sometimes it just doesn't work or whatever,” said one customer.

β€œI'm old school,” said another customer. β€œI don't mind standing in line if it's short enough and I like the interaction with the cashier.”

Nusrat believes retail stores know this and that is in part why they are rethinking self-checkout, but she says another part is theft.

According to a study by a loan marketplace, at least 15% of shoppers have admitted to stealing from a self-checkout kiosk.

β€œI see it at other stores, people walking out and not paying or people thinking no one is watching,” said a Walmart customer.

So while stores are left to reassess self-checkout, customers can only wonder how it will impact their shopping.

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