Some Stores Taking a Stand Against Black Friday Pressure - NBC 7 San Diego

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Some Stores Taking a Stand Against Black Friday Pressure



    Some Stores Ignore Black Friday Pressure

    An increasing number of stores are opening their doors early on Thanksgiving. But not all. NBC 7's Consumer reports on the stores hoping to win over shopper by not holding Thanksgiving Day deals. (Published Nov. 14, 2014) (Published Friday, Nov. 14, 2014)

    Black Friday doesn’t start on Friday anymore. But the idea of starting the holiday shopping event a day early doesn’t sit well with some shoppers.

    “I would not go to a store on Thanksgiving,” said shopper Nancy Lovato.

    Today an increasing number of major retailers are starting Black Friday shopping on Thanksgiving evening, some starting as early as 5 p.m.

    “It’s not about that one day anymore,” said San Diego State marketing professor George Belch.

    Instead it has become a shopping season being spread throughout the month. But offering shopping deals on Thanksgiving is too much for Louise Luckett.

    “Thanksgiving is for family,” she said.

    Now a growing number of people are trying to shame retailers for opening up on the Thanksgiving holiday. Lists of stores that will not be open are making the rounds -- those stores using the debate to enhance their own image of respecting families and employees by not asking them to come into work during the holiday.

    Will the online campaign work?

    “These companies can monitor social media,” said Belch. “If they really saw a major backlash that might get them to change but I think they are going to stay with their decisions.”

    Here are 20 stores that have announced they will not be open on Thanksgiving:

    • Costco
    •  Marshalls
    •  Barnes & Noble Game Stop
    • TJ Maxx
    • Neiman Marcus
    • Burlington Coat Factory
    • Nordstrom
    • REI
    • Patgonia
    • DSW Shoes
    • Crate and Barrel
    • Pier 1 Imports
    • Sam’s Club
    • Home Depot
    • Bed, Bath & Beyond
    • Lowe’s
    • Petco
    • Sur La Table
    • Trader Joe’s