Some locals may resent having to share our beaches with tourists every summer but there’s no denying our location is good for business.
Revenue generated by tourism topped $10.8 billion in annual visitor spending in 2017, according to the San Diego Tourism Authority.
The regional impact was $17.9 billion in 2017, the organization said.
The amount of revenue generated by the county through Transient Occupancy Tax (TOT) was $289 million, according to the annual report.
Tourism is responsible for 194,000 leisure and hospitality jobs in San Diego County.
Officials add that San Diego is a top 5 travel destination for Americans and the 11th most visited city by overseas travelers.
The agency, funded primarily by the San Diego Tourism Marketing District, spent $17.8 million on advertising in FY2017 with most of the ad revenue spent on digital marketing.
See the annual report here.