Alcohol in a powdered form could be hitting store shelves across the country but some parents and states are fighting to ban it.
Nearly 100 parents and public health advocates met Friday to keep powdered alcohol from being sold in San Diego.
"Palcohol is not some super concentrated version of alcohol it's simply one shot of alcohol in powdered form," Mark Phillips, the creator of Palcohol says in an online demonstration.
Phillips argues Palcohol is safer than liquid alcohol and offers a number of benefits Including medical, culinary and commercial uses.
However, it's that powdered form that's concerning to parents and public safety advocates.
They say powdered alcohol can be snorted, mixed, vaped and consumed in a number of dangerous ways.
Opponents argue it is easily concealed, difficult to enforce or keep away from children.
Danielle Martinez, who has an 8-year-old boy, is concerned that powdered alcohol is not easily recognizable as harmful.
"I think it’s really frightening," she said. "If a child were to find that and ingest that, it could be very harmful to them."
The substance is currently banned in 31 states. There is a push to ban powdered alcohol moving through the California Assembly.
Meanwhile Phillips said he hopes to have the product available in stores later this year.