The "Welcome to Bonita" sign was toppled by a falling Eucalyptus tree in early November.
The sign at the doorstep of the South County community is typically covered in holiday lights this time of year.
The tree remnants have been cleared, but the destroyed sign remains with community members trying to replace it, as first reported by Bruce Kauffman with the San Diego Reader.
Leading the charge to replace the sign is Kiwanis Club member Randy Bellamy.
"It's kind of the talk of the town right now. At little holiday parties and things, people are going, 'What the heck is going on with our sign?'" Bellamy said. "It's not the image we want to project right now, so we're definitely under a little pressure to get it back up again."
This is not the first time the sign has had to be replaced. About five years ago, the wood rotted, and the side poles had to be redone.
Bellamy estimates it will cost about $2,000 to replace the sign.
For more information on how to help, contact the Bonita Kiwanis Club.