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Google Spending Tons to Make YouTube a Cable Alternative

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Google Spending Tons to Make YouTube a Cable Alternative

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Google is looking to take on cable TV in a big way, not only prepping a huge bid for Hulu but also spending hundreds of millions of dollars acquiring content for YouTube.

According to Business Insider, Google is spending perhaps over $500 million striking deals with cable programmers, independent studios and other content producers to bring content to its video site.

How could all this original content on the web compete with cable? Well, remember that Google just spent a ton of money buying Motorola, a company that makes not only cellphones, but cable boxes. That'd be a nice way to sneak internet TV into many, many households.

Will it work? Time will tell, but it certainly has the potential to be a huge upheaval in the cable industry.

Via Business Insider

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Related Topics Google, YouTube, Hulu, Cable
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