Larry Page and Sergey Brin joined forces in 1998 to bring Google to life ... and the Web has not been the same since.
Whether or not it's willingly or unwillingly, users who want to use Google services will have it connected back to a public Google+ profile.
This means that if you use Gmail, YouTube or Zagat, you will have a public Google+ page publicizing it, according to the Wall Street Journal.
Google+ is Google's social network and a Facebook rival, and the search titan is looking to gain more advertising dollars.
Apparently chief executive Larry Page is behind the shift and wanted aggressive growth, according to the report. The integration across several Google properties would mean that Google would have an amazing amount of information and be able to target users with relevant ads.
"(Google is) trying too hard to compete with Facebook, and if people aren't going to share willingly, they'll make them share unwillingly," Sam Ford, a Google+ user told the WSJ.