Richard Kelley Named President, GM of NBC San Diego

How does Richard Kelley, the recently NorCal transplant feel about his new sunny city?

"Very excited; never thought I would be calling San Diego "home" until this past September, but now that I've spent some time here, I understand why no one wants to leave; a great city with wonderful weather and even better people."

Kelley is a born and bred East Coaster, born in New York, high school in New Jersey; he earned a BS in Economics from Ohio Wesleyan University and later attended the National Association of Broadcasters Executive Study Program at Harvard University.

His professional background originated in radio, Kelley served as General Manager for several successful radio stations in the Bay Area, which parlayed into stretching his scope to stations throughout California.  His nearly thirty years in radio included roles of Sales Director for Susquehanna Broadcasting and Sr.VP of Regional Operations for AMFM Radio Inc.  Outside of radio, Kelley went to online media as Vice President of Business Development for an Internet startup 'CoolCast.com'.  Prior to coming to NBC Universal in 2008, Kelley served as Senior Director of Acquisition Sales for Monster.

As Vice President of Sales for KNTV, Kelley was successful in increasing the station’s year-over-year growth in 2009, credited to his focus on new business initiatives and strategic collaborations.

Kelley came to San Diego in November of 2010 and as General Manager he oversees the day-to-day operations of the station’s broadcast and digital platforms.  Larry Wert, President of the Central and Western Region of NBC Local Media, said of Kelley’s appointment to General Manager, “Dick is a talented leader who brings a tremendous amount of business savvy, broadcast experience and creativity…He will be a great asset to our San Diego team”

He may be from New York but his “work-life” outlook is feeling very “So-Cal”

"Any type of work or career is really a "means to an end"; we do this for our families, loved ones, or ourselves so we can enjoy the more important things in life; have fun, work hard, keep things in perspective, treat people with respect, and things should work out."

Kelley is a father of three, Andrew, Reed and Lauren and is currently scoping local neighborhoods with his wife Kate to find their perfect San Diego home.


Drop Dick a line: Dick.Kelley@nbcuni.com

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