Two men fell off a cliff Wednesday in San Diego's North County while playing "Pokemon Go," the Encinitas Fire Department confirmed.
San Diego Lifeguards reported that someone had fallen off a cliff at E Street around 1:12 p.m. When the Encinitas Fire Department arrived, they found a man around 80 to 90 feet down the cliff, on the beach.
Crews found a second man who was unconscious about 50 feet down the cliff.
Both men were taken to Scripps La Jolla Hospital.
According to the San Diego County Sheriff's Department (SDSO), the men were ages 21 and 22 years old. Deputies believe one of the men may have consumed alcohol.
The extent of their injuries was unknown.
SDSO said the men will not be charged in the incident.
A sign posted on the fence warns the public that the bluffs are unstable but the men had climbed over to find a character in the popular video game, according to SDSO.
"Pokemon Go" opens with a warning to players to be aware of their surroundings, but that hasn't stopped reports of accidents across the country since the "augmented reality" game's July 6 release.
There have been several disturbing stories connected to the popular game.
In Wyoming, a woman found a dead body floating in a river. Then, in San Francisco, a brother and sister had their phones stolen while playing the game. Similar crimes have been reported elsewhere.
Ankle injuries, mishaps with revolving doors and walking into trees have also been reported. In Long Island, New York, for example, a graduate student injured himself falling off a skateboard and a Maine woman reported twisting her ankle because she was distracted.
And then there are the embarrassing incidents like the players in Pennsylvania who found themselves locked in a cemetery after closing.
Of course, some Pokemon trainers have gone "above and beyond." Take, for example, the Michigan man who stumbled on an intoxicated woman behind the wheel of her still-moving vehicle.
In Fullerton, California, two veteran U.S. Marines were playing "Pokemon Go" and helped nab a man wanted for attempted murder and other crimes, police said.
If all of this is new to you, read up on what you need to know about Pokemon Go here.