The San Diego Regional Economic Development Corp. unveiled a new campaign designed to raise awareness of locally made products.

The organization said a new logo and hashtag -- #MadeinSD -- will highlight innovation-based companies that develop or otherwise produce goods and services marketed to the rest of the world.

The logo released Sept. 28 consists of a geographical outline of California with a rectangle at the bottom, shaped like a cartoon quote box, pointing to the southwest corner of the state. The box reads, “MADE IN SAN DIEGO.”

The organization said locally headquartered companies, or those with a “strong presence” in San Diego, are encouraged to use the mark.

“It’s time to show the world what many of us already know – that some of the world's best products, ideas and innovations are made right in our backyard,” the organization said in a news release.

The San Diego Regional EDC is an independently funded nonprofit that promotes the region, facilitates local corporate expansion and supports the area’s workforce.

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