Consumer Reports

How To Complain On Social Media And Get Results

Consumer Reports explains how consumers can use social media to get through to a company.

NBCUniversal, Inc.

Sitting on hold over the phone waiting to talk with a customer service representative might be a thing of the past.  Consumer Reports says social media can be a much more powerful way to get results quickly.

More and more consumers are turning to social media to get results. The appeal of using Twitter is that itโ€™s typically very public and easily searchable, and companies are limited in their ability to hide complaints.

Here are some tips to make complaining by social media more effective:

  • First, target an active verified account, one thatโ€™s regularly monitored.
  • Never post private information in public places. This is especially important for Facebook and Twitter. Only disclose that type of info through direct messages when you know youโ€™re chatting with a company representative.
  • Be honest. Exaggerating your claim wonโ€™t help you get better service.
  • Always be respectful. A positive attitude may result in a positive outcome.

Companies recognize the power of social media. They know that a negative complaint can reflect badly on them.

Hereโ€™s another tip if you want to use Twitter for customer service help. To make your tweet more public, donโ€™t begin it by mentioning the name of the company. Instead, place it within a phrase. Then it will appear in the timeline of everyone who follows you.

Copyright CR - Consumer Reports
Contact Us