EVERY OTHER ARTICLE... these days is trumpeting the creative surge Los Angeles is currently experiencing. This is nothing new -- the articles started 'round the time that the Getty Center opened back in the late '90s -- but with Westwood's Hammer Museum dropping its admission and the Broad Contemporary Art Museum set to debut downtown later this year, the praise continues. But it isn't just the dropped-admission stuff and the new places getting the love; the region brims with interesting institutions, covering everything from photography to the history of modern music (hellooooo, Grammy Museum). Could you see all of the city's top cultural treats in two days? Not even. No way, no how. But could you pick two or three spots, even though that's a lot, and truly focus, soak it in, savor, learn, enjoy? All of those things, yes. If this tempts, and surely it does, check it out: Discover Los Angeles, the visitor-hello arm of LA, has a save-money-grow-minds deal on through May 18. Heading to LA? Planning on a hotel stay? You're in luck, museumist.
BECAUSE HERE'S THE DEAL: Reserve a room at a participating hotel and get a two-for-one dealie at places like the Grammy Museum, the Los Angeles County Museum of Art, the Getty Center, the Petersen Automotive Museum, and The Huntington Library, Art Collections, and Botanical Gardens (which truly will be in top bloom during the promotion's springtime period, so good timing there). You'll also nab 50% off, museum gift shop-style. Yep. That's solid stuff. Can you do it? Headed to LA for a graduation? Mother's Day? Just for the heck? "Just for the heck" is so underrated, by the by. Find your hotel and cultural institution, and get planning before the middle of May blows through.