CowParade Just Got Leaner

Blame the recession.  The organizers of CowParade, an art event that started in Chicago nearly a decade ago, say they are cutting back their plans for the San Diego show.

Their initial plan called for 200 fiberglass cow statues to be on display near trolley stops, Balboa Park and the waterfront starting on Jan. 3.  Instead, the three-month event will begin in March and has been reduced to 50 cows and will be limited to La Jolla.

Bill Trumpfheller, director of the event, said his group had to adapt as the business climate worsened and companies slashed advertising expenses. Each statue costs about $7,500 for sponsors, according to a report in the San Diego Union-Tribune.

CowParade benefits artists and charities including Rady Children's Hospital and the Zoological Society of San Diego.  Artists receive $1,000 to decorate each of the statues, which are eventually auctioned off.

For more information on how to sponsor a cow, visit

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