In character as flamboyant fashion reporter "Bruno," Baron Cohen flew in above Sunday's award show audience on a wire — and in a pair of feathery white wings and his rear end mostly exposed.
But the comedian crashed into an overhead obstacle, and he was lowered into the audience — right into Eminem's lap, his bare hindquarters in the rapper's face.
Eminem seemed visibly upset at the mishap. Or was it a joke he was in on?
The rapper stormed out with his entourage in tow — and cameras rolling.
In 2002, Sparks flew when the rapper was interviewed by Triumph the Insult Comic Dog at the MTV Video Music Awards.