SDMA's 2010 - NBC 7 San Diego

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SDMA's 2010



    This Sunday at 7 p.m., the 20th annual San Diego Music Awards (SDMA 2010 -- SoundDiego is one of the event's sponsors) return to the incredible Humphreys by the Bay for a night of live music, award swapping, cool-kid socializing and rock & roll debauchery.

    In addition to live performances by San Diego’s Night Marchers, Nervous Wreckords, New Mexico, Transfer, and the lovely and talented Miss Erika Davies, SDMA 2010 will present a special Lifetime Achievement Award to Iron Butterfly -- In a gadda-da-vida, baby!

    In attendance with SoundDiego and its contributors, I will be presenting an award for Best Alternative. Here’s how the category looks :

    • Beaters
    • Cuckoo Chaos
    • Endoxi
    • Manuok
    • New Mexico
    • Scarlet Symphony
    • Swim Party
    • Writer

    I certainly don’t like to play favorites, but, these days, I’ve been spending a lot of time with Writer and Swim Party. However, the other artists sharing the category are amazingly talented and deserve the noted recognition.  

    Looking further into the list of categories, top honors include :

    Song of the Year
    Angels & Airwaves: "Hallucinations"
    Crocodiles: "Sleep Forever"
    Delta Spirit: "Bush League Blues"
    Dum Dum Girls:"Jail La La"
    Sara Watkins: "Too Much"
    Switchfoot – Mess of Me
    The Soft Pack: "Come On"
    Wavves: "King of the Beach"

    Album of the Year

    Delta Spirit: History From Below
    Dum Dum Girls: I Will Be
    Jason Mraz: Jason Mraz's Beautiful Mess: Live on Earth
    Rafter: Animal Feelings
    Steve Poltz: Dreamhouse
    Switchfoot: Hello Hurricane
    The Soft Pack: The Soft Pack
    Wavves: King of the Beach

    Artist of the Year
    Dum Dum Girls
    Jason Mraz
    Sara Watkins
    Slightly Stoopid
    The Soft Pack

    Should Grammy-award-winning Fallbrook resident Jason Mraz take home a San Diego Music Award, it wouldn’t be the first time, as witnessed in the following (not office safe) video:

    Speaking of videos, SDMA 2010 has an amazing collection of performances from years past on their official YouTube channel, found here.  Populated wIth such heavy hitters such Switchfoot, Jewel and Rocket from the Crypt, it solidifies San Diego as a breeding ground for top international talent, and, more important -- in the midst of a soft music industry -- its ability to sustain and stay relevant.

    VIP/reserved seating to the 20th annual San Diego Music Awards is sold out, but a few general admission tickets are still available.  Proceeds from the event benefit Taylor Guitars for Schools, which placing guitars in San Diego County elementary schools.

    On behalf of SoundDiego, we look forward to seeing you at this truly amazing event, and congratulations to all the musicians: You make us proud.