A controversial billboard in Encinitas that caused a stir among locals is slated to be taken down Thursday morning.
About a week ago, San Diego-based eyewear brand SPY put up a billboard on Highway 101 just off Encinitas Boulevard boasting the arguably racy slogan: “Happy to Sit on Your Face.”
The company said the slogan is directly tied to their new product, the “Happy Lens,” which launches next year, and is meant to be all in good fun.
According to a media release from the eyewear brand, the so-called “Happy Billboard” has been “widely enjoyed and celebrated by the community” – for the most part.
Turns out not everyone finds the humor in the ad.
After receiving some complaints, SPY announced Wednesday evening that the billboard’s management company has decided to pull the controversial roadside ad.
On Thursday morning between 5 a.m. and 6 a.m., the billboard will be permanently removed. Supporters of the ad are expected to be present during the removal to express their support for the slogan, the release from SPY said.
“Despite the billboard’s positive reception, an underwhelming minority made enough noise that the management company decided this afternoon to remove it first thing Thursday morning,” the SPY release said.