Final "Oprah Winfrey Show" Spots Cost $1M: Reports

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    NEWSLETTERS

    FilmMagic
    It'll cost ya to advertise on Oprah's final show.

    Saying goodbye after 25 years doesn’t come cheap.

    A 30-second spot on the “The Oprah Winfrey Show’s” series finale next month will set advertisers back at least $1 million, according to The Hollywood Reporter.

    Spots during the May 25 event could even cost companies more, depending on when in the broadcast they, THR reported.

    The $1 million price tag is reportedly unheard of for daytime TV, but in line with past series send-offs in primetime.

    “Lost” charged $900,000 for its 2010 finale, while advertisers paid $1.42 million to sponsor “Seinfeld’s”  goodbye, THR reported.

    The final “Friends” spots back in 2004 went for around $2 million, as 52.5 million viewers tuned in, E! News reported.

    By comparison, the average 30-second Super Bowl commercial cost $3 million in 2011, according to Business Insider.

    Selected Reading: THR, E!, ADWEEK