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Genius isn't a word ordinarily associated with Will Ferrell or MTV (at least in this post-music videos, barely post-“Jersey Shore” era). But the network’s plan to give the ex-“Saturday Night Live” star its first Comedic Genius Award at Sunday’s MTV Movie Awards resounds with the piercing brilliance of an endlessly struck cowbell.
“Genius” is a word filled with hyperbolic potential, in keeping with Ferrell’s knack for the comedy of excess. He practices a silly-smart style of humor filled with buffoonish, ego-driven characters – from Burgundy to “Talledega Nights” racecar driver Ricky Bobby to “Blades of Glory” skater Chazz Michael Michaels. But Ferrell is laughing with us as we’re laughing at him.
Ferrell, at 45, a member of the original MTV generation, has morphed along with the once video-driven channel. He shares with MTV a spirit of entertainment exploration as embodied in the network’s original man-on-the-moon logo. He mined his TV success into a movie career and an online mini-empire, via Funny Or Die, which takes a giant leap Monday with its first nearly movie-length offering, a Steve Jobs biopic parody (“iSteve”). Ferrell, unlike many stars who forsook television after a taste of big-screen success, isn’t afraid to bounce from TV to web to film to stage (his one-man show, “You're Welcome America – A Final Night with George W. Bush” proved memorable).
Hester is founding director of the award-winning, multi-media NYCity News Service at the City University of New York Graduate School of Journalism. He is the former City Editor of the New York Daily News, where he started as a reporter in 1992. Follow him on Twitter.