The Tijuana music scene has birthed certified musical stars like Julieta Venegas, Ceci Bastida, and Nortec Collective. So it's no wonder that its music scene has continued to explore and push new boundaries by fusing musical sounds of the past and present.
The new hypnotic musical movement, ruidosón (L.A. noise and cumbia) begins where nortec (norteño + techno) music left off. The term was coined in 2008 by Moisés Horta, bassist of Los Macuanos -- respectfully, the godfathers of the ruidosón movement.
Ruidosón artists are generally educated, middle-class young adults. These artists have triumphed over the paranoia and violence that riddled post-9/11 Tijuana by creating digital music as a positive distraction. They embraced Internet and computer technology and straight-recorded dance tracks that still hugged their cumbia roots.
Remarkably, ruidosón is what brought the Mipsters (Mexican hipsters) out of the safety of their homes and back out into the city to have some fun. Ruben Torres (Los Macuanos) describes their genre as follows.
“It speaks to this conflict, this dichotomy," Torres says. "to me, ruidosón music is emblematic of Mexico and the stuff that goes on – this obvious clash between the past and the present.”
The only way to really get to know the ruidosón sound is to hear it. Check out five ruidosón bands that you should know: Los Macuanos, María y José (Mary and Joseph), El Hijo De La Diabla (Son of the Devil Woman), Santos and the king of the ruidosón remix, Sheeqo Beat.
1) Los Macuanos - "Ritmo de Amor"
2) María y José - "Kibosé"
3) El Hijo De La Diabla- "Demo"
4) Dorian Santos - "Cuerpo Sin Alma"
Dita Quiñones is a multimedia journalist with a passion for Latin alternative and hip-hop music news. In addition to SoundDiego, she contributes to Latina, FOX News Latino, Poder and HipHopDx. She is also the founder of the infamous music and politrix blog GN$F! Follow Dita on Twitter.