National Wear Red Day is Friday, and as part of the Go Red for Women campaign, Macy’s is giving customers who wear red a 20 percent discount on in-store purchases.
More women die of cardiovascular disease than the next five causes of death combined, including all forms of cancer. Yet, only 21 percent of women view heart disease as a health threat.
Macy's is a national sponsor of Go Red and has extended this offer from Feb. 4-8 for in-store sales and a 15 percent discount for online purchases as well.
Customers wearing the American Heart Association’s signature red lapel pin also qualify.
"Choosing to ignore your heart health might not seem life changing today, but women are dying of heart disease at the rate of almost one per minute," Eric Thompson, the communications cirector of the AHA said. "Luckily, this No. 1 killer is largely preventable. We simply have to choose to act."
According to the AHA, one in three women dies from cardiovascular disease, a startling number that “Go Red For Women” seeks to wipe out.