Kohl’s, which saw its stock dive to a 52-week low after cutting its earnings estimates, blamed part of the reason for its lower forecast on a hit from tariffs.
“Right now these tariffs primarily affect our China-sourced merchandise in our home and accessories business,” CFO Bruce Besanko told analysts on a post-earnings call. “China is not our largest source of merchandise but it is a big one. It’s a little over 20% of our goods.”
Kohl’s CEO Michelle Gass called this a “very fluid situation right now,” adding that Kohl’s is “working very closely with our vendors to make sure that collectively we’ve got a strong plan.”
The White House has threatened to slap another round of 25% tariffs on roughly $300 billion in Chinese goods that would include apparel and footwear. That’s after a third round of tariffs, impacting goods like furniture and accessories including handbags, took effect earlier this month.
“In the guidance we’ve assumed that there would be an impact to the gross margin, which is in part why we’ve reduced the outlook for margin from what we previously had,” Besanko said. “There are two components to that. One is this tariff increase.”
Meanwhile, retail rival Penney — which said net losses during its fiscal first quarter nearly doubled — said new tariffs could end up hurting its in-house brands, similar to what Macy’s CEO Jeff Gennette said last week. Retailers have turned to private-label brands to try to boost profitability. But tariffs will dampen the benefits of this approach, as the retailers will be forced to absorb costs themselves.
“In looking ahead, we do anticipate a more meaningful impact on both our private and national brands if the potential fourth tranche of tariffs does go into affect on all Chinese imports,” Penney CEO Jill Soltau told analysts.
Tariffs have so far had a “minimal impact” on Penney’s business, with the three rounds that have already gone into effect, Soltau said.
Home improvement retailer Home Depot, meanwhile, said that from the tariffs on $200 billion worth of Chinese goods —which were increased to 20% from 10% — there is “roughly a billion dollar impact” to its business, but it’s “manageable.”
However, the latest round of 25% tariffs aren’t baked into the retailer’s recent forecast. CFO Carol Tome said, “We are working through the impact of these tariffs and, as a result, have not included them in today’s guidance.”
On the heels of a disappointing earnings report, Kohl’s shares were falling more than 11% on Tuesday, on pace for their worst day since Jan. 5, 2017, when the stock lost 19.02%. Penney shares were down 9%. Home Depot’s stock dropped less than 1%.
Chinese President Xi Jinping this week ramped up his rhetoric by saying China is embarking on a “new Long March, and we must start all over again!” Although he didn’t mention the U.S. or the ongoing trade war, the remarks are interpreted as a clear sign China isn’t going to cave to the Trump administration anytime soon.
Also this week, more than 170 shoe retailers, including Nike and Under Armour, sent a letter to President Donald Trump, saying 25% tariffs could lead to certain families paying a nearly 100% duty on shoes.
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