“Double to quadruple our normal sales on a normal weekday for us.” Christina Dickens, manager of the Carnitas Snack Shack, says Wednesday will be all hands on deck for the quick service restaurant.
Wednesday night is the Big Bay Boom when approximately 500,000 people will descend on the Embarcadero. The Carnitas Snack Shack sits between the Star of India and the USS Midway Museum – right in the middle of the Fourth of July celebration.
“It’s nonstop all day long,” she adds. “It's our training day, our Super Bowl.” This is Dickens’ first Fourth of July managing the shack. She started 10 months ago.
The Big Bay Boom is the largest fireworks display on the West Coast, according to the Port of San Diego, and the show is broadcast to 25 million homes across California.
Businesses made $10.6 million in 2012 (the last time a study was done), according to Big Bay Boom organizers. They also say the city expects to make $500,000 in hotel taxes this week alone.
The San Diego Harbor Police are asking people to come early and expect to stay late.
Embarcadero businesses like the Carnitas Snack Shack want people to bring their wallets. Besides who’s more patriotic than Lincoln, Washington, Hamilton, Grant, Jackson and Benjamin?