Amber Frias is a passionate Southern California native dedicated to sharing impactful stories within her community.
Her journey with NBC began in 2017, initially behind the scenes as a newscast director, where she mastered the technical aspects of running a news program. However, her true passion always resided in storytelling. In 2019, she embarked on her reporting career with NBC/Telemundo Bakersfield.
During her two-year tenure at the station, Amber tackled a diverse range of local issues, including crime and agriculture. It was where she also made her anchoring debut for both NBC and Telemundo Bakersfield.
In 2020, Amber relocated to San Diego, where she currently serves as a bilingual reporter and fill-in anchor for NBC 7 and Telemundo 20. She takes pride in reporting on critical social issues that impact some of the most vulnerable populations, including homelessness, mental health, and addiction. You can catch her compelling reports on weekdays and evenings.
Amber Frias earned her bachelor's degree in Journalism with a minor in Spanish from Cal Poly Pomona. As a native of Orange County, she cherishes the opportunity to be near her family. In her free time, Amber enjoys creating precious memories with loved ones and exploring new places.
The Latest
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Local Support Groups Raise Awareness on Narcan as Opioid Overdose Numbers Rise
According to county data, an average of three people die from a drug overdose every day in San Diego. “Not everyone can just stop doing drugs,” said Cherish Burtson, SD Harm Reduction founder. “It’s not that simple.” Burtson knows it first hand. “When I was in my early 20’s, I was introduced to heroin by some friends,” said Burtson....
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Orange-Glen High School Supporters March Against Racism in Coronado
Waving posters that demanded justice and with a Mexican flag in hand, dozens of community activists and supporters took to the streets of Coronado calling out its high school basketball boy’s team.
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Super Sites Closing, But Vaccination Efforts Remain Strong Across County
The Chula Vista vaccination superstation is located in one of the areas hit hardest by the coronavirus pandemic. The site will be closing on Saturday, but it has been instrumental in distributing shots to the community.
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‘Really Disrespectful': Tortillas Thrown at Losing Team in Coronado vs. Escondido CIF Basketball Game
A CIF championship high school basketball game between Coronado and Escondido ended with the winning team throwing tortillas at its opponents in an act that is being called racist.
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San Diegans Flood Restaurants, Bars on First Weekend Since State Reopened
San Diegans are coming out in groups as the city’s restaurants, bars and breweries are now fully open.
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‘I'll Never Not Have A Plan Again': Jamul Wildfire Victim
“It was about an hour and a half from when I first saw it to when there was a desperate need to get away from it.” Shelly Brown remembers it like it was yesterday — a blaze that would destroy her home and, with it, the memories she had built over the past nine years. “It was very surreal,” said…
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San Diego Biotech Company's Therapy Treatment Showing Promising Results in COVID Patients
Scientists at Aethlon Medical, a San Diego-based biotech company, may have found a promising new therapeutic treatment for COVID-19. “What we do is capture the virus and completely remove it from circulation, never to return, and nobody else does that,” said Charles Fisher, MD, chief executive officer at Aethlon Medical Inc. Through a device called a hemopurifier, which looks a…
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Heroic Dog Survives Rattlesnake Bite After Stepping Between Owner and Serpent
After hearing the snake’s rattler, the dog, Marley, pushed his owner out of the way and stood between him and the snake.
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Mother Shares Toddler's Near-Drowning Experience
Every milestone little Malachi reaches is a blessing. He suffered a brain injury in a near-drowning incident last year, and now his mother is campaigning so that other parents can learn the risks.
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San Diego County May Be Headed Toward Yellow Tier
Walking down Third Street in Chula Vista you’ll start to notice the neighborhood is starting to look a little more like it did in 2019. “I just feel everyone has been having cabin fever and they’re so excited to be back or just be out here,” said Elise Emmert, Chula Vista Brewery employee. People are back out, hanging out...
