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Qualcomm Finds Time Is Right for Smart Watch

Qualcomm Inc., the biggest maker of chips for mobile phones, will begin selling a connected wristwatch called Toq, seeking to ensure that its display technology finds a place in the wearable-computing market

By SDBJ Staff
|  Thursday, Sep 5, 2013  |  Updated 7:37 AM PDT
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Qualcomm Finds Time Is Right for Smart Watch

Bloomberg via Getty Images

Paul Jacobs, chairman and chief executive officer of Qualcomm Inc., speaks during the 2013 Uplinq Mobile Developers Conference in San Diego, California, U.S., on Wednesday, Sept. 4, 2013. Photographer: David Maung/Bloomberg via Getty Images

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It’s official: Qualcomm Inc. is getting into the smart watch business.

CEO Paul Jacobs introduced the Toq, pronounced “talk,” by showing off his wrist during his keynote speech at the company’s Uplinq developer conference in San Diego on Sept. 4.

Qualcomm (Nasdaq: QCOM) said its new product will debut in the fourth quarter.

The company describes the watch as a second screen for Android mobile phones. With it, Qualcomm says, wearers will be able to manage smartphone calls, text messages, meeting reminders and various notifications from their wrist.

In mid-July, the Business Journal reported on rumors of a Qualcomm smart watch, and the growing popularity of smart watches in general. Qualcomm joins companies such as Pebble, Samsung and Sony in bringing smart watches to market. Many other companies are reportedly ready to jump into the market.

The Toq features Qualcomm’s own Mirasol display technology, which is always on. Mirasol is a reflective technology and therefore doesn’t use much power. Qualcomm says the watch will need recharging every few days, and that users can charge the watch wirelessly.

Among the product’s many features is stereo audio. The Toq will send signals to wireless headphones via Bluetooth radio technology. 

The Business Journal is the premier business publication in San Diego. Every day online and each Monday in print, the Business Journal reports on how local business operate and why businesses leaders make the decisions they do. Every story is a dose of insight into how to run a better, more efficient, more profitable business.

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