The snow may be cold in Vancouver -- but TV ratings for this year's Olympic Games are heating up.
32.6 million viewers tuned in to watch the Vancouver opening ceremonies, which included appearances from legendary Canadian athletes Wayne Gretzky and Steve Nash as well as a somber moment of silence for a fallen Georgian luger who died during a practice run.
Only 22.2 million watched the opening ceremonies for the Turin games, according to Nielsen.
The Vancouver Games also saw a significant jump in younger viewers; ratings among men aged 18-to-34 were up 19 percent, Nielsen reported.
NBC executives said they were "thrilled" by the Games' success.
The Olympics are the latest in a flurry of events that have attracted large television crowds -- the Super Bowl this month set a record for the most-watched television event ever, while the Grammy Awards and Golden Globes both saw a dramatic jump in viewers.