A pornographic website has launched a fundraising effort for Susan G. Komen for the Cure, but the nonprofit says it wants nothing to do with the campaign.
In a press release, the adult website said it would donate 1 cent for every 30 views of certain videos featuring breasts during October, which is Breast Cancer Awareness Month.
The company said that "the more boobs that are viewed, the more money that will be showered upon the Susan G. Komen Foundation."
Dallas-based Susan G. Komen for the Cure said Wednesday that it was aware of the campaign but is not affiliated with the website.
"We are not a partner, not accepting donations, and have asked them to stop using our name," the organization said.
The porn website said in its press release that it attracts millions of clicks per month and could raise a "considerable" amount of money. The website said the campaign had already amassed millions of views.
"What matters most is that your kind and selfless gesture will go a long way towards helping our sisters to find a cure," the company said.