Lifeguards were called out to Sunset Cliffs Friday evening to rescue a man who was injured while cliff diving.
The call for help came in just after 6 p.m. from the 1100 block of Sunset Cliffs Boulevard.
A man landed facedown in the water after leaping from the cliffs, lifeguards said. The jump knocked him unconscious, and bystanders rushed to pull him out of the ocean.
By the time rescuers arrived, the man was alert and talking.
Lifeguards, who strapped the patient in a stretcher, had to use a crane to lift him from the rocks. He was taken to the hospital for unknown injuries.
Signs posted along Sunset Cliffs warn people not to jump off.
