Keep regional events in San Diego. That's the message city leaders and tourism officials hoped to convey Monday as they launched the new marketing campaign "Keep It in San Diego."
Using national advertising, online marketing and a designated sales team, the campaign will encourage local and regional businesses to continue to have their conventions here.
If an organization decides to meet in San Diego, they'll be offered a discount that will be supported by all 130 conference hotels in the county.
San Diego Mayor Jerry Sanders announced the new program along with other county officials at the U.S. Grant in downtown.
"The bottom line is that travel dollars spent at home have lasting benefits for San Diego," said Sanders. "Corporate meetings and events account for a large part of our tourism industry."
In April 2009, local leaders unveiled the then-new marketing campaign for the San Diego Convention & Vistor's Bureau, "happy HAPPENS." ConVis estimated it would spend $8 million on the national campaign trying to generate more tourism dollars for the county.