An ipad 2 is displayed on October 5, 2011 in Los Angeles, showing the changed Apple website paying homage to the company's visionary leader Steve Jobs who died from cancer aged just 56.
Apple may never forget the memory of Steve Jobs but the company's co-founder does not want it be stuck in his shadow forever.
When Steve Jobs' handpicked replacement Tim Cook took the microphone at a memorial tribute to the Apple co-founder who passed away earlier this month, he gave employees at 1 Infinite Loop wisdom from beyond.
"Among his last advice he had for me, and for all of you, was to never ask what he would do. 'Just do what's right,'" Cook said.
Jobs wanted Apple to the fate of another company he was intimately involved with: the Walt Disney Co.
The tech mogul felt that after Walt Disney passed away that "everyone spent all their time thinking and talking about what Walt would do," according to Cook.
Jobs did it not want that for Apple. And it's fitting for a man who only was half convinced God existed to not want to become a deity figure.