Why We Hate Paying More for Gas - NBC 7 San Diego

    Why We Hate Paying More for Gas

    The difference between a few pennies and a few pennies more for gas is not just an economic issue. It is also psychological. Consumer Bob spoke to SDSU Marketing Professor Michael Belch about why the rising cost of gas hurts us so much. (Published Monday, May 21, 2012) The difference between a few pennies and a few pennies more for gas is not just an economic issue. It is also psychological. Consumer Bob spoke to SDSU... See More