Google May Invest in Jawbone

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Cortesía de Jawbone vía Daily Candy.

Google may invest in Jawbone, the creator of several wireless and wearable devices, according to reports.

The San Francisco-based Jawbone has been talking to several investors, but an unnamed source said that Google is interested in a "strategic investment" in the company, the Re/Code reported. The exact investment size or valuation hasn't been reported, although Google is reportedly not interested in purchasing the company now valued at $3 billion.

Neither Google nor Jawbone commented on the investment discussions, according to the Re/Code.

Jawbone is attractive to Google because it's an established company with popular wireless and wearable devices. Google is aware of Apple's new Apple Watch launching in only a couple months, so it has to stay relevant and Jawbone could use Google's support to fight off Fitbit's domination of the health tracking market.

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