The Hartford to Sponsor Padres in Multiyear Deal

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Insurance company The Hartford said Tuesday it will sponsor the San Diego Padres, along with four other teams and Major League Baseball itself in a multiyear deal, and will use former Padres closer Trevor Hoffman in some of its advertising.

The Hartford will become an official MLB sponsor and will be the exclusive business insurance, homeowners insurance and employee benefits partner for the league. It will also sponsor the MLB’s Reliever of the Year Awards, named after Hoffman and former New York Yankee Mariano Rivera. Both pitchers will be featured in Hartford ads.

Financial terms of the sponsorship were not disclosed.

The other teams included in the deal are the Kansas City Royals, San Francisco Giants, St. Louis Cardinals and Texas Rangers. Hartford said it chose the five cities based on opportunity for agent and broker engagement growth. More team sponsorships are expected in 2016.
 

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