A local resident just misses out on seeing his commercial broadcast during the Super Bowl.
Like many of us, Aaron Kaiser had a favorite Super Bowl commercial, but there was a big problem with his: it never aired during the game. Kaiser, a former Santee resident and graduate of Santana High School, produced a commercial that was one of five finalists in a contest put on by Doritos. The winning ad aired during the first quarter of Sunday's Super Bowl game.
Kaiser, along with friends and family, gathered at Cornerstone Church of Poway in front of a huge wide-screen TV. They were hoping to see Kaiser's commercial, but instead saw a different Doritos commercial. The winning entry focused on a worker in a lunchroom who throws a snow globe at a vending machine, allowing people to grab a free bag of Doritos. The snow globe is eventually thrown at the boss, who gets hit in the mid section - below the belt.
Kaiser was mildly disappointed.
"We did get over $25,000 for being a finalist, and we made it this far," Kaiser said. "The rest of my team was in Florida watching the game, so I'm sure their happy."
For the record, Kaiser munched on a bag of Doritos while he watched the big game.