Starbucks VIA Ready Brew has hit Starbucks coffee houses and they want to know what you think.
According to Starbucks, this is not your ordinary instant coffee that tastes flat and lifeless. Starbucks VIA Ready Brew is different, full-bodied and flavorful, just like the Starbucks coffee you know and love.
The coffee has been micro ground in a way that preserves all of its essential oils and flavors and the famous coffee company said this step is what makes all the difference.
“When people think about instant coffee, they think of lower quality,” said Starbucks employee, Salvador Leon. “This is not the case [with VIA Ready Brew], since the only thing that makes it instant is that we micro grind it. It doesn’t have extra chemicals. It is still the same standards of quality of the regular coffee, but it’s instant.”
“Helpful times to use the instant coffee,” said Leon, “are times when you’re in a hurry and you want to have your coffee ready to go without having to make the run. You can even take it camping.”
So did the instant coffee win over die-hard Starbucks coffee drinkers? Starbucks put on a taste testing to find out. Customers, unknowingly, tasted one of Starbucks’ normal drip coffees, the Pike Place roast, and the VIA Ready Brew.
Here are their reactions:
Have you tried it? We want to know what you think. Leave your comment below.