Not Quite Foot-Long Subway Sandwich Buzzes Online

It all started with a Facebook post from Australia.

By LeAnne Gendreau
|  Friday, Jan 18, 2013  |  Updated 4:57 AM PDT
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CHICAGO, IL - MARCH 08: In this photo illustration a sandwich and drink is seen at a Subway restaurant on March 8, 2011 in Chicago, Illinois. With 34,225 restaurants in 95 countries, Subway has surpassed McDonalds as the world's largest restaurant chain. (Photo illustration by Scott Olson/Getty Images)

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A photo an Australian man posted of a Subway foot-long sandwich that was actually 11 inches earlier this week is getting a lot of attention online and prompting a lot of people to question whether the name truly reflects the sandwich.

The $5 Footlong fallout began on Tuesday, when a man in Australia posted a photo of the sandwich next to measuring tape. It was 11-inches long and the man asked: “subway pls respond.”

In just two days, that one post has generated almost 6,000 comments, with varying responses.

Gawker apparently saw the post and posted the article “Angry Sandwich Lovers Demand to Know Why Subway’s Footlong is Shorter Than Advertised.”

NBC Connecticut reached out to the Milford-Connecticut-based company on Wednesday and received the following response.

“As you know, all of our sandwiches are made to order, and our bread is baked daily in every one of our more than 38,000 restaurants in 100 countries worldwide.  We have policies and procedures in place to ensure that our products are consistent and have the same great taste no matter which Subway restaurant you visit.

“We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards. We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed.”

The company said its social media team has responded to the customer and the company is taking steps to remind franchisees and staff of “the importance of serving beautiful bread.”

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