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Much like America's enduring affection for Bon Jovi and acid wash jeans, audiences still love 80's style action movies.
Sylvester Stallone hit American movie-goers with a double barrel blast from the past this weekend with an all-star cast of over 40-year-old actors and took the top spot at the box office.
The 'Rambo' star was backed by a fist-full of yesteryear's beefcakes: Dolph Lundgren, Bruce Willis, and Arnold Schwarzenegger were among that aging action actors. "Expendables" earned $35 million in its opening weekend.
The box office ying to the Expendable's yang was "Eat Pray Love," the Julia Robert's led female travel story. The film earned a very respectable $23.7 million.
But the old men of "the Expendables" managed to attract more than a few women, boasting a healthy 39% female viewership. For "Eat Pray Love," older women was the dominant demographic with 56% of ticket buyers over the age of 35.
Will Ferrel's cop romp "the Other Guys" had a short stay on top, tumbling to third place in its second week in theatres.