Tinder Can’t Charge Older Users More for Premium Services, Calif. Court Rules - NBC 7 San Diego
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Tinder Can’t Charge Older Users More for Premium Services, Calif. Court Rules

The court said the practice, in place since March 2015, was a form of age-based discrimination

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    A California court ruled this week that Tinder violated state civil rights laws when it charged users over the age of 30 a higher rate for premium services, NBC News reported.

    Tinder Plus is a premium version of the free dating service app Tinder, and the company charged older users a $19.99 subscription fee to join the premium version. Meanwhile, it charges users under 30 only a $9.99 o $14.99 fee for the same features, according to the Monday ruling by the 2nd District Court of Appeal in Los Angeles.

    The court said the practice, in place since March 2015, was a form of age-based discrimination.

    Tinder’s rationale for the price difference, according to the suit, is "reasonably based on market testing showing 'younger users' are 'more budget constrained' than older users, 'and need a lower price to pull the trigger.'" It is unclear at this time if Tinder will take up the decision with the state Supreme Court. Neither Tinder nor its lawyer could be reached for comment.

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