Jonathan Bloom is a video journalist for NBC Bay Area’s digital platforms, covering the issues and innovators of Silicon Valley and San Francisco. In his role, Jonathan uses and adapts technology to tell more engaging stories on air and online.
Since joining NBC Bay Area in July of 2018, Jonathan has contributed to the station’s coverage of the Bay Area’s ongoing housing crisis and the filthy streets that earned San Francisco international notoriety.
Prior to joining NBC Bay Area, Jonathan was a multimedia journalist for KGO-TV in San Francisco. During his time there, he started and developed a daily feature beat about the innovators who make the Bay Area the center of the tech world. He covered startups and venture capital in Silicon Valley’s second big tech boom — the one that arguably led to the affordability crisis and wealth disparity he now covers for NBC Bay Area.
Journalism has been a lifelong passion for Jonathan. As a child growing up in his hometown of Chapel Hill, North Carolina, he was doing man-on-the-street interviews and anchoring pretend newscasts with the family camcorder by middle school. These days, his interests lie in using emerging technologies to tell more engaging, authentic stories.
He received a Bachelor of Science in Journalism from Northwestern University's Medill School of Journalism.
Jonathan is a 7-time Emmy winner and 19-time nominee. He was also one of the recipients of a national Edward R. Murrow award for multimedia in 2019 for his coverage of the Bay Area housing crisis, as well as a national Murrow award for social media in 2020.
When he’s not chasing a story, you can find Jonathan running by the Bay, skiing in Tahoe, or performing and recording music with his a cappella group, Scales of the City.
Follow him on Instagram @bloomtv, TikTok @watchbloomtv, X @BloomTV and Facebook.
The Latest
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Could gold medalist Nick Baumgartner be snowboarding in the Olympics at 52 years old?
We talked to snowboarding’s oldest-ever Olympic gold medalist about being mistaken for a coach, becoming an influencer at 44, and working with DeWalt for Construction Safety Week.
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California's 2024 U.S. Senate primary election: What to know about the ‘jungle primary'
After the death of U.S. Senator Dianne Feinstein, four leading candidates are vying for her coveted seat to represent California. They range from seasoned politicians to a sports hero turned political newcomer. Under state law, the top two vote getters in the primary advance to the runoff, even if they’re from the same party.
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‘Solidarity Ale' supports Anchor Brewing workers' bid to buy and re-open historic S.F. brewery
The owners of Fox Tale Fermentation Project say they’re donating 100% of proceeds from the sale of Solidarity Ale toward efforts to make Anchor Brewing a worker-owned co-op. They timed the release of the beer with Labor Day, they said, to highlight what workers — and the brewing community — can accomplish by standing together.
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Still Rooting in Oakland: A's Fans Protest Vegas Move, Call for Owner to Sell the Team
In a stadium full of empty seats, a small but loud group of lifelong A’s fans marched through the stands chanting a message to club owner John Fisher: If you don’t want to keep the A’s in Oakland, sell the team to someone who does.
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‘Bring Your Own Big Wheel' Rolls Down San Francisco's True Crookedest Street
There’s no getting around it: San Francisco is weird. And nearly every Easter Sunday, the city reaffirms its weirdness with an event that could only take place here: an event where fully grown adults fly down a steep hill on plastic tricycles.
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Samsung Shows Off Newest Phones and Laptops at Interactive Pop-Up in Downtown SF
At its first in-person product launch in three years, Samsung unveiled its newest top-of-the-line smartphone and its first “Ultra” Windows laptop both on display throughout February at a pop-up in downtown San Francisco.
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What to Know: New Deadline to Get Your Real ID Driver's License in California
The federal government has extended the deadline to get your Real ID driver’s license yet again, meaning you now have until May 7, 2025 before the new ID will be required to pass through airport security. Here’s what you’ll need to get one, and how to go about it.
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Marketing Luxury Goods as ‘Green' Isn't Black or White
Are lab-made diamonds “real?” It’s a hot question. On one side are people like Tom Chatham, the chairman of Chatham Created Gems & Diamonds, a wholesale business selling laboratory-created gems. Diamond is only carbon, and in the right conditions one can be created in four to six weeks, he said. “The natural diamond industry doesn’t really like what we’re...
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Cornhole 101: The ‘Hole' Story of a Backyard Game That's Now a Professional Sport
From its humble beginnings at barbecues and tailgates, the bean bag tossing game known as cornhole is now being played at nationally televised tournaments, and competitive leagues are popping up all over the country, including the Bay Area and Sacramento.
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Stars, Stripes and Sparkle: Jewelry of George and Charlotte Shultz Up for Auction
George and Charlotte Shultz, known as American political royalty in San Francisco, amassed a small fortune’s worth of jewelry, including rare Tiffany pieces and designs that feature precious stones in red, white and blue.
