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Mom-and-Pop Retailers Gear Up for Small Business Saturday, as Towns Try to Stoke Excitement
Independent retailers are gearing up for Small Business Saturday, a day used to promote mom-and-pop retailers, and many towns are doing their best to support the effort. In 2018, an estimated 104 million consumers shopped at independent retailers and restaurants on the Saturday after Thanksgiving. They spent $17.8 billion, the most since the shopping event was created by American Express...
